Grow your list while you sleep, with a lead magnet your dream clients really want.
A lead magnet isn't just a freebie. It's your first chance to show a potential client what it feels like to work with you: Your care, your expertise, your voice.
Done right, it builds trust before you've even spoken.
I help holistic health & wellness businesses by designing, creating, and fully automating a lead magnet that attracts ideal clients and grows your email list - all without you lifting a finger.
What exactly is a lead magnet?
A lead magnet is a free resource you offer in exchange for someone's email address. It could be:
- An e-book or guide (like a beginner's guide to your therapy or modality)
- A checklist or worksheet (something practical your ideal client can use right away)
- A mini training, audio, or video
- A quiz or assessment
- A discount or free resource
The key is that it needs to feel genuinely valuable: Like a small taste of what it's like to work with you.
When it's set up properly, your lead magnet works around the clock: collecting email addresses, delivering your freebie automatically, and welcoming new subscribers into your world - whether you're with a client, at the beach, or asleep.
Everything handled: From idea to automation.
This isn't just design. It's the whole thing, set up and ready to go.
- Strategy session to clarify your lead magnet idea, your audience, and your goal
- Design of your lead magnet (e-book, checklist, guide, or other format - in Canva or your preferred tool)
- A branded opt-in landing page on your website (or a standalone page if you don't have one)
- Email platform setup (MailerLite, Mailchimp)
- Welcome email written and designed. Warm, on-brand, and ready to deliver your freebie
- Full automation set up and tested: sign-up → delivery → welcome sequence
- Optional QR code for face-to-face events
- Handover and training so you know exactly how to manage it going forward
How We Create Your Lead Magnet Together.
Discover
We talk through your idea, your audience, and what kind of freebie would be most valuable to your dream clients.
Design
I create your lead magnet - beautifully branded and genuinely useful. We review together and refine until you love it.
Setup
I set up your opt-in page, connect it to your email platform, and build the automation that delivers your freebie and welcomes new subscribers.
Test
I test every single step & journey - sign-up, delivery, welcome email - all before anything goes live.
Launch
Your lead magnet is launched, working, and growing your list. I hand over everything and show you how to keep an eye on it.
Lead Magnet Investments
A lead magnet done properly isn't just a free PDF: It's a complete, automated system that grows your email list every single day, even when you're with a client or taking a well-earned rest.
Once it's live, it works for you around the clock. Choose the option below that fits where you are right now.
Project
Full lead magnet creation - from idea to live automation.
- Strategy session to nail your lead magnet idea, your audience, and your goal.
- Design of your lead magnet in Canva: e-book, checklist, guide, or other format.
- Branded opt-in landing page built on your website (or standalone if needed).
- Email platform set-up in MailerLite, Mailchimp, or ActiveCampaign.
- Welcome email written, designed, and connected to your automation.
- Full sign-up → delivery → welcome sequence built and tested before launch.
- Optional QR code for face-to-face events.
- Handover and training so you know exactly how to manage it going forward.
- Fixed cost based on scope: quoted after a free discovery call.
starts from
£395
quote on request
Retainer
Ongoing list growth support — keep the momentum going.
- Creation of new lead magnets as your business and offerings grow.
- Ongoing list management, segmentation, and subscriber group set-up.
- Performance reviews so we know which freebies are working hardest for you.
- Email sequence support to nurture new subscribers after they opt in.
- Retainers are set blocks of hours every month (minimum 5hrs/mth) and cannot be rolled over.
starts from
£200
per month
Power Hour
Stuck on your lead magnet idea or tangled up in the tech? Let's fix that.
- A focused session to work through your lead magnet concept and make sure it's the right fit for your dream clients.
- Troubleshooting your existing opt-in page, automation, or delivery set-up.
- Clear next steps so you know exactly what to do - or what to hand over.
- Perfect if you want to DIY your lead magnet but need an expert to guide you first.
£135
per 60-min session
Adhoc
Flexible help for smaller lead magnet tasks without the commitment.
- Ideal for tweaking an existing opt-in page, updating an automation, or fixing a delivery issue.
- Great for when your lead magnet is mostly working but something needs attention.
- No retainer, no minimum - just pay for the time you need.
£45
per hour
You're brilliant at what you do, so let's share it!
You became a wellness practitioner to help people, not to wrestle with opt-in pages and email automations.
Let me build the whole thing for you, so you can get back to the work you love.